Mission Statement

Analog Action provides the highest quality professional analog engineering services to the micro-electronics industry. We specialize in creating innovative solutions and completing aggressively scheduled projects.

Creed

We believe that successful companies (our customers) are built both on good products and the ability to fully control the intellectual property behind these products.

In contrast to design foundries, we are not in the business of licensing IP. We are in the business of creating unique IP for customers that create long term value for their business.

We believe that long term relationships are the key to success.

Analog Action seeks long term relationships with a few select customers. Cost savings from improved efficiencies and lowered transaction costs with each cycle of learning can be shared and allow both our customer and us to be more competitive.

We believe our customers exist in a competitive environment, and must control costs.

Long term successful relationships between supplier and customer require the supplier to be an active member of the customer's cost reduction team. Our business model is to provide a high level of expertise, with a high degree of focus and specialization to a few select customers. The normal fixed costs of running an in-house design team are divided among several customers, and not shouldered on a single customer. The high degree of competence and specialization means we can deliver a higher quality product, in a shorter amount of time, with first pass success, and fewer quality issues down the road. Part of that savings is passed onto the customer, and part of that savings is the profit incentive for our company to do better.